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Traditional Licence

Non-exclusive

- The buyer pays a licence fee each time they use the image, but another buyer can also purchase and use the image under the same licence.

- The buyer must specify, each time: intended use, media, territory and duration.

- Pricing is based on intended use, media, duration and territory. The territorial pricing will be matched to the specific country.

Exclusive

- The buyer pays a licence fee each time they use the image.

- The buyer obtains exclusive use of an image under the terms of the licence: these terms may affect the use, media, territory and/or duration in which the image can by used by other buyers.

- Rights protection can be an advantage for high-profile projects such as ad campaigns and promotions.

- Pricing for this type of licence varies depending on the terms requested. Customers of LWimages would typically pay between 20-30% mre to guarantee an exclusive licence for their project.

Royalty-free

- The buyer pays a one-off fee - they do not have to pay royalties to contributors on a use-by-use basis.

- The buyer will not know who else is using the image.

- The buyer should check that the image has the appropriate releases before using the image where a release is required.